The WOW Museum
We Love Illusions!
Illusions are fascinating phenomena that challenge the limits of our perception. They invite us to question the world around us. They arise when our senses, particularly vision, are deceived by certain stimuli in a way that goes beyond our expectations or our logical understanding of reality. Examples include optical and acoustic illusions. In short: sensory perceptions that deceive us. The WOW Museum is a lively and dynamic space that combines art, science and technology. Unique and immersive experiences are created. Thanks to our central location near Marienplatz in Munich, you can easily integrate a visit at WOW Museum on your city trip. On two floors, in 16 theme rooms and the Wonder Lab, we offer a variety of installations. Visitors' perceptions and senses are challenged. From optical illusions and fascinating lighting effects to interactive works of art, the museum offers a wide range of experiences that inspire curiosity.
Edutainment for everyone
A key aspect of the WOW Museum is promoting collaborative experiences. Our guests are encouraged to interact with the exhibits and create their own illusions. This interactive component not only boosts creativity and experimentation, but also allows you to create unique and memorable moments that can be shared with friends, family, or colleagues.
The museum serves as a platform for personal discovery and for collaborative experiences across all age groups. We offer the opportunity to explore the museum with your own smartphone or tablet in order to discover, document and share it easily.
Not enough yet? In Zurich, we also offer a city walk beyond the limits of museum spaces with the City Rally. Explore new perspectives of Zurich's old town on your smartphone, where illusions can be experienced in a fun and outdoorsy way.
The idea for the museum was born from the desire to create a place in city centers that combine fun, learning, culture.. The vision was to make edutainment accessible to everyone. In collaboration with the agency Aroma, the WOW Museum finally became a reality, so that it opened its doors to visitors in 2020. In summer 2024, we will go one step further and open the second WOW Museum in the heart of Munich.
Owners and Founders of the WOW Museum
“The WOW Museum aims to be a unique place of inspiration and creative development that takes people of all ages into the fascinating world of illusion.”
How it all began...
The WOW Idea
Inspired by a world tour with their children, Vanessa and Matthias Kammermann came up with the idea of opening a museum in Zurich dedicated to optical illusions.
The WOW Concept
From the initial idea to the fully developed plan: Vanessa and Matthias, with great passion and the support of their partners, gradually brought the WOW Museum into existence.
WOW Zurich
Originally scheduled for 1st April, COVID-19 delayed the opening of the first WOW Museum until 10th June. Despite challenges, the museum in Zurich eventually opened its doors and welcomed its first visitors.
WOW City Rally
The WOW City Rally, created as a result of high demand, expanded the museum experience in Zurich in 2021. In summer 2022, the first rally took place, which now includes five tours through Zurich's enchanted old town for various target groups.
WOW-Moments
By 2022, with more than 200,000 visitors and six awards, the museum has consolidated its status as a cultural highlight and center of creative development. Reason to pluck up the courage in 2023 and go further...
WOW Munich
The successful development of the concept will result in the opening of a second location in the heart of Munich, not far from Marienplatz, at the end of June 2024. It offers further illusions, new spaces and art that deceives the senses.
The WOW team
These are the faces behind the WOW Museum.
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What sets us apart
We love what we do and we love WOW. That is why it is important to us to pass on this passion to all our guests.
WOW
Fun
Flexibility
Motivation
